Peek Into Target’s New Project 62 Line

Project 62

Target has done it again, and this time they’ve really brought their A Game. Target just launched it’s Project 62 line and it’s to die for. It officially went live yesterday, September 19th, and you better believe I was on the computer all evening and drooling all over my keyboard. And shopping. I was definitely shopping. This new line is right up my alley, packed full of mid century modern pieces, industrial designs, and luxe glamorous accents. The clean lines and loads of textures and materials make for the coziest home imaginable. You can literally redo your entire house with these pieces and nothing will ever go out of style.

Budget Friendly Home Decor At Its Best

Keeping with their brand, Target hasn’t changed it’s pricing for the Project 62 line either. The pieces in this 1200+ item collection are super affordable and resemble pricing of their popular Threshold line. From bowls and barware at $3 (yes, three dollars!), gorgeous artwork at $24, and accent furniture starting at $70, you’ll still enjoy the same Target quality without breaking the bank. Not only are these pieces affordable, but a lot of them are multipurpose, stretching your dollars even further. Duvet covers are reversible, giving you essentially two separate bedding linens in one. Throw pillows are so versatile you can switch them out from room to room. And the accent chairs and tables can literally go anywhere.

 Mid Century Modern Influence

 Industrial Artsy Lines

 Soft Luxe Femininity

Project 62 didn’t forget about the ladies either. There’s a ton of blush pink (one of the season’s hottest colors, by the way), marbled stone, and gold accents to outfit the swankiest bachelorette pad. Yes, I said swanky. I know no one says that anymore…I’m bringing it back. These swanky pieces bring out your inner girly girl and would make a swoonworthy #girlboss office. I can totally see myself in a room outfitted with the twelve items above, lounging in that comfy chair, sipping a glass of champagne with a fig scented candle burning and Nora Jones calmly jamming out on my Echo.  Oops, sorry, I dozed off into dreamland for a minute. I was awoken to cats fighting, the kitchen timer going off, and the faint screams of “Mooommmmmm” in the background.

 Get Them While They Last

If you’re an avid Target shopper (and if you’re not, get out from under that rock!) then you know these fantabulous pieces won’t last long. Target collections sell out quickly, and Project 62 won’t be an exception. In fact, the collection launched yesterday online, it’s not even in all of the stores yet, and things are already moving at lightening speed. If this is what Target has to show for their first new line in a while, I can’t wait for the next three that are coming soon. In the meantime, grab what you love while you can! All the photos in this post are shoppable and link directly to the site. Now go buy your house some jewelry. And share what you got on Instagram and tag me @inthenewhouse. I’d love to see how you style your newbs!

Related Post: Mid Century Modern Chairs Under $300

Photo At Top Of Post and Highlighted Products Via Target Project 62

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